We have created a wide range of pre-written email templates for you to automatically engage your leads without losing a personal touch. These templates can be found in the "Templates" under the section under the "Communications" tab in CINC. Familiarize yourself with each template below so you can know when to use them!

CINC Templates

Buyers Templates

Hi [FIRSTNAME],

I’ve tried reaching you a few times.

Should I assume you’re no longer interested in purchasing a home?

Please let me know so I don’t delete your file 🙂

Hope to speak soon.

Buying vs Renting: 10 reasons why buying is better than renting:

1. Rents are the highest they have been in history. For example, for a loan of 200K plus taxes and insurance, the monthly cost could be around $1500. Many people are paying that or more in rent.
2. Buying a house builds equity. Invest in your own future instead of paying for someone else’s.
3. Make your house your own and remodel as you like.
4. No landlord rules to follow.
5. There are tax benefits when owning your own home. (Talk to a tax professional for specifics.)
6. Landlords can raise your rent at any time.
7. When you rent, you may have to move multiple times. Each time you move, there is a large cost.
8. Owning a home is usually the best option for those who are growing a family and want stability.
9. Rates are low! The lower the rates, the more buyer power you have. As rates increase, the less you will qualify for, which results in less home. Take advantage of today’s low rates!
10. I’ve got your back! As you’re realtor, my goals are to: protect your interests, negotiate on your behalf and make sure the transaction goes smoothly! I’d like to help you find the right home at the right price.


I’ve been emailing you homes based on your criteria. If you see a home you like, let me know so I can coordinate a showing for you.

Or if your criteria needs to be revised, please reply and let me know. That way, I can be sure the right homes are being emailed to you.

I am looking forward to helping you find the right home!

Hi [FIRSTNAME]

If you’re in a cold weather climate and considering a purchase in sunny South Florida, now’s a great time to research the market and take advantage of low rates.

Can I adjust your search? I’d like to make sure you are getting the right homes emailed to you.

If you will be obtaining a loan for your home purchase, remember the following important list of DO’s and DON’Ts:

DO :
– Inform your lender of any changes your have made in income or employment
– Continue to pay your rent and credit cards on time
– Keep a paper trail of funds transferring between accounts
– Notify your lender of any changes in your finances
– Notify your realtor and lender of any travel plans during the home buying process

DON’T:

– Change or quit your job
– Co-sign for anyone
– Transition from your current employer to self-employed
– Apply for or close out any credit cards
– Max out any credit cards (maintain a low balance and avoid large purchases)
– Move funds from account to account (large deposits will require a paper trail)
– Deposit cash into your bank account (all funds must be acceptable and cash deposits are not acceptable sources of assets. Talk to your loan officer if you have cash you need to deposit)

For more information about anything above or to discuss another aspect of the process, please reply to this email.

[FIRSTNAME] –

Do you mind if I ask why you want to work only with the listing agent?

The listing agent represents the seller and their loyalty is to them. They are unlikely to negotiate the best price for you.

My goal is to represent your best interests and help you get the best price.

Premier Listing’s broker, Jordana Tobel, discusses it here:

Hi [FIRSTNAME]

Mortgage rates are at a three year low!

With interest rates at historic lows, the time to buy is now. There is less competition in the market and low rates mean big monthly savings for you.

To find out about our virtual “hands free” buying program, contact me today.

If you prefer to wait, let’s use this time to get to know each other. There will be pent-up demand and it’s important that you are set up and ready to go when the quarantine lifts.

Talk to you soon!

[AGENT FIRSTNAME]

New Construction in South Florida is booming!

Great weather, beautiful beaches, good schools, gorgeous golf courses and more… South Florida continues to be a top destination and a great place to buy real estate.

Developers are building beautiful new homes at affordable prices, with attractive realtor commissions.

Depending on the property, you may qualify for a
1% Buyer Rebate.

That means if the purchase price is $500,000 – you will receive $5000 at closing by working with me, your realtor.

To find out more, register here or simply reply to this email.

Looking forward to working together!

The Pre-Approval Process:

If you are considering a home purchase, regardless if it is a month from now or a year from now, one of the first things to do is get pre-approved.

It is important to do it with a lender who has a strong pre-approval process and understands underwriting guidelines.

It is also important to not confuse pre-approval with pre-qualification.

Q: What is the difference between a pre-approval vs pre qualification?

A: Getting pre-qualified means you speak to a lender and tell them what your overall financial picture looks like. This includes your debt, income and assets. A Lender can give you an idea of the mortgage amount for which you qualify based on the information you provide. A Pre-qualification can be done over the phone or on the internet. A loan pre-qualification does NOT include an analysis of your credit report or an in depth look at your ability to purchase a home. The initial pre-qual step allows you to discuss any goals or needs to may have regarding your mortgage. This is when the loan officer you are working with can explain different mortgage options and recommend the type that might be best for your situation. Because this process is based on the information you tell your lender your pre-qualification is not a sure thing. It’s just the amount for which you might expect to be approved for.

Getting pre-approved is much more involved. You’ll complete an official mortgage application then provide the lender with the required supporting documents for a more extensive check of your financial background and credit rating. The lender can tell you the specific monthly mortgage amount and they can provide a better idea of the interest rate. The lender will provide a written letter which explains the terms of the pre-approval, purchase price amount and down payment.

Being pre-qualified borrower doesn’t carry the same weight as being a pre-approved buyer who has been more thoroughly reviewed. In a competitive market, this lets the seller know that your offer is serious and could prevent you from losing the home to another potential buyer.

For more information on this or anything regarding your home search, please don’t hesitate to contact me. Otherwise, you’ll most likely be hearing from me soon!

If you are currently set up on property alerts and you see a home you like, please let me know! If your property alerts are not set up with the right criteria, simply reply to this email and I’ll adjust the search.

Remember, my goal is always to provide value and make your real estate buying process a smooth one.

Looking forward to talking to you soon!

Hi [FIRSTNAME]

You recently inquired about a property… did you get all the information you need?

As a real estate professional, I can often locate additional information, which isn’t always readily available.

Do you have any further questions?

Remember, our goal at Premier Listings is to help you find the right home at the best price and make the process as enjoyable as possible.

Talk soon!

[AGENT FIRSTNAME]

Hi [FIRSTNAME]

I noticed you’ve been checking out some homes. Have any questions come up that I can help answer?

Remember, my goal is to assist with all of your real estate needs! I’ll protect your interests, negotiate on your behalf and make sure the transaction goes smoothly.

Which homes are most appealing to you? Is there anything I can do to revise the search so that the right ones are being emailed to you?

Speak to you soon!

Hi [FIRSTNAME],

Premier Listings just listed this home. It looks like it matches your search criteria.

(If not, let us know so we can update your search.)

Interested in seeing it?

[AGENT FIRSTNAME]

Hi [FIRSTNAME]

If you’re wondering about schools, this site is a great resource:

https://greatschools.org

Simply type in the city or zip code.

If you have any specific questions on areas, let me know.

Hi [FIRSTNAME]

I realize buying a home can be scary. There is a lot to consider!

I am here to help! Watch this quick video to learn more about the first step of the home buying process.

Click the link below to watch the video:

Hi [FIRSTNAME]

Watch the video below for an explanation of the lender process, different types of loans and some important tips:

Hi [FIRSTNAME]

Click below for a quick video with important tips for viewing homes and making an offer:

Hi [FIRSTNAME]

Click the image below to watch a video with important tips on how to make an offer that gets accepted:

Hi [FIRSTNAME]

Now that you’re under contract, click the image below to watch a video that explains what comes next:

Hi [FIRSTNAME]

Click the image below for a video on what to expect during closing:

What to expect during the pre-approval process:

Step 1 – Have initial conversation to review your wants, needs and approximate budget. You’ll hear an explanation of the pre-approval process, why it is important and what happens after they go into contract

Step 2 – Complete mortgage application: this can be done over the phone with your lender or you can do it yourself using their online application. 

Step 3 – Collect ALL supporting documentation required be underwriting.

Step 4 – Once all required documents are provided, there will be a review including running credit and calculating income, which usually happens between 24 – 48 hours.

Step 5 – Review underwriting guidelines to make sure everything is covered.

Step 6 – Discuss outcome of the pre-approval with your lender (and me, your realtor) by going over the terms of the mortgage options available, review monthly payments, provide maximum monthly payments you qualify for, etc. Since pre-approvals are truly based on the monthly payment, this means it helps to have an idea of the expenses of a property such as taxes and HOA fees.

Step 7 – You’ll receive and email with the pre-approval letter! (which you’ll need to send to me, your realtor.)

Now that you have a pre-approval letter:

1) You’re a more powerful buyer – sellers will take you seriously
2) You’ll understand your numbers! How much it will cost and what your expenses will be
3) You’ll be able to make a strong offer and thus have better bargaining power
4) You’ll be ready to close faster
5) The process will be less stressful since you have already started the process when you find the right home. 

Documents you’ll need:

  • – Copy of driver’s license
  • – Most recent pay stubs
  • – For any new employment: Copy of new employment letter 
  • – Last 2 years W2s and tax returns
  • – Most recent 2 months bank statements with all pages (Checking, savings, retirement accounts etc)

Hi [FIRSTNAME],

Did you know you can search for a home using our app? Download our free app for your smart phone or tablet.

Using your current login, you can search on the go, save your favorite properties, and request a showing appointment.

Username: [EMAIL]
Password: [PASSWORD]

Use your iOS or Android smart phone or tablet and click the link below to install: [APPURL]

[AGENT FIRSTNAME]

Hi [FIRSTNAME],

This week’s blog features some great advice for buying new construction homes. If you’re interested, check it out below

Hello [FIRSTNAME],

If you’re a buyer in South Florida, all signs point to: don’t wait!

Click here for the top 2 reasons why you can’t afford to wait to buy your South Florida home.

Hi [FIRSTNAME],

Did you know… Florida is ranked the #1 state to retire in!?

In a recent study by WalletHub, comparing 50 states using 45 key indicators, Florida ranked 1st among the best places to retire in the U.S.

Included in the analysis was a consideration of affordability, health-related factors (outdoor living as a new component of that due to COVID-19), and overall quality of life.

Click here to read more about retiring in Florida.

If you haven’t already, start your South Florida home search today. The best time is right now! Simply reply to this email with your criteria and we’ll set up a property search for you, or start searching on your own here.

Have questions about buying in Florida? We can help. 

Sellers Templates

Hello [FIRSTNAME],

Buyers are not the only ones to pay closing costs. Click here: 

Common Closing Costs to Prepare for When Selling Your Home
 

to learn more about what you need to know before you sell your home.

Hello [FIRSTNAME],

I am looking forward to discussing all the ways I can help you list and sell your home! My goal is your satisfaction and making sure all of your goals are accomplished.

See you soon!


Appointment Scheduled ENTER DATE AND TIME

The market is 🔥!

Wondering about your home’s current value?

Click below for your free home valuation report.

Don’t just sell your house, sell your house fast and for top dollar!

Premier Listings new proprietary “Bid Program” was designed to give you the most leverage when selling your home.

Here are the 5 simple steps we use to get you the best price:

1 – List your home with Premier Listings.
2 – Select open house dates / deadline for all offers.
3 – The Premier Listings marketing machine will procure the largest number of buyers, showings and offers on your home.
4 – Buyers must present their highest and best by your deadline.
5 – Choose the highest and best bid to accept. You reserve the right to accept or reject all offers.

Contact me today to get your home listed and sold!

Buyer & Seller Templates

Welcome to 2021

If you’re considering buying or selling in the new year, now is the time to make a game plan.

We’re here to help.

Here is our 2021 Market Report. At Premier Listings, we have been focused on researching and learning about upcoming market trends so that we can help you make the smartest decision in any situation.

Let’s start the conversation. What real estate questions can I answer?

Click to read the full report

 

Are you prepared for the 2021 real estate market?

We want to help you make the best real estate decisions.

Whether you’re buying or selling, click to watch a 2-minute 2021 Real Estate Market Forecast on Youtube from Broker-Owner of Premier Listings, Jordana Tobel.

Looking for more market insight? Call me today, let’s talk about how I can help you win in 2021 with the right real estate moves.

Hello [FIRSTNAME],

Most people are unaware that they could be saving thousands of dollars per year by applying for Florida Homestead Exemption. It can decrease the taxable value of your primary residence by $50,000 or more. Check out our summary below and click here to learn How to Apply for the Florida Homestead Tax Exemption. Please call me with any questions!

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